Fort Knox for Your Brand – Why Every Business Needs Registered Trade Marks
Introduction In today’s marketplace, brand noise is more than just background static – it’s a barricade between your company and the consumer. Consumers are overwhelmed with logos, slogans, and visual chaos (a symphony of noise if you wish), often clinging to what’s familiar. This is tough news for smaller or up-and-coming businesses at a disadvantage, […]
Trade Mark Registration Process in South Africa
STEP 1: Preliminary Registration Before proceeding with a trade mark registration, it is advisable to conduct preliminary research online, and in the trade, to ensure that your proposed logo, name or slogan is not being used by another business. If this is not done, money and time could be wasted by choosing a trade mark […]